3 Reasons Why Your Homepage Conversion Rates Are Likely Not Accurate

Casey Reid
5 min readJun 11, 2021

Whenever a company wants to get an idea of how well their online business is doing , they tend to start by looking at the number of visitors to the homepage. While this is a good way to gauge your initial numbers, there are a few different factors in why this does not necessarily make a good denominator for your conversion metrics, especially for companies past the…

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Casey Reid

Data and Analytics Strategist and Consultant. Running Product Growth @ThinAirLabs