5 Things to Think About When Considering User Activation

You will often read in articles about “activation” and getting your user activated with your product. It is the third “A” in Pirate Metrics and relates to when you consider your users “active” especially around the ever-so-important Weekly and Monthly Active Users metric. There are insights you can garner from your data about activation, but one of the most important things to note is that how you read and understand your data is based on how you have implemented your data infrastructure and what your approach to data governance is. That is to say, we…