Employing Frameworks Effectively and What Not to Do for New(er) Product Managers

One of the buzziest words a Product Manager can utter, and there are many, is “framework”. This very vague and oft used word typically means that there is boundaries are guidelines to put around a problem to help…


Where to start when trying to “move the needle”

Photo by C Dustin on Unsplash

Whenever I talk to a client about their data one thing that seems prevalent is the idea that their data is this vast expansive space where they could come up with numerous possibilities and conclusions. While that is partly true, one main point I try to drive home is that…


Why Product-Led Companies Succeed and How Leadership Can Help

As you may be well aware as a Product Manager, or even an aspiring one, Product Management is often cast in opposition to leadership. While we are expected to be leaders at the company, being the boss of no one but seemingly responsible for everyone can bring about some unique…


Building a foundation for Product-Led Growth

Stickers made by Stickers from www.flaticon.com

Getting started in Growth as a Product Manager can seem really daunting. From Product-Led Growth to marketing focused “Growth Hacking” it can be really difficult to know where to start. As a first step, the best place to start is your company’s data. If you don’t have a clear idea…


You will often read in articles about “activation” and getting your user activated with your product. It is the third “A” in Pirate Metrics and relates to when you consider your users “active” especially around the ever-so-important Weekly and Monthly Active Users metric. There are insights you can garner from…


Whenever a company wants to get an idea of how well their online business is doing , they tend to start by looking at the number of visitors to the homepage. While this is a good way to gauge your initial numbers, there are a few different factors in why…


Or How I Learned to Love Duality and Contradiction

Illustration by Oleg Shcherba from Ouch!

As an initial caveat, I want to mention that this is my personal experience with gender and is by no means meant to encompass everyone’s experience, especially those who do not identify with exclusively one pronoun set. My pronouns are they/them and she/her. I am fundamentally against absolutism and never…


As a primer, I am a Senior Product Manager currently working at an agency, so my day involves working with several different clients and helping them with their data and analytics issues. As a Product Manager, I get a lot of questions around what a typical day looks like. I…


Why Understanding Unique Users Through Retention Data Matters

Illustration by Aleksandr Smetanov from Ouch!

Whenever I work with clients who are looking to prioritize retention, there tends to be two major gaps. First, their retention data is not connected to their financial data in any discernible way so while they want to positively affect revenue, there…


Or How Looking Busy Isn’t Always a Good Thing

Illustration by Thierry Fousse from Icons8

Product Management is seemingly the new, hip job that a ton of young people out of school find incredibly compelling. It offers you the autonomy to make decisions about a product and the freedom to be creative while also giving non-technical folks an opportunity to thrive in a technical world…

Casey Reid

Data and Analytics Strategist and Consultant. Product Manager at TWG

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store