Making the Double Diamond Work For Your Business

Casey Reid
7 min readSep 22, 2022

A Product Manager’s Guide to Product in Practice

If you’ve ever worked with a double-diamond approach, this drawing is probably very familiar to you:

Like most frameworks popular in Product Management, it comes with a ton of big ideas and not a lot of guidance on how to approach them from tactical perspective. While this gives Product more freedom to…

--

--

Casey Reid

Data and Analytics Strategist and Consultant. Running Product Growth @ThinAirLabs