Monetizing Retention Data

Why Understanding Unique Users Through Retention Data Matters

Illustration by Aleksandr Smetanov from Ouch!

Whenever I work with clients who are looking to prioritize retention, there tends to be two major gaps. First, their retention data is not connected to their financial data in any discernible way so while they want to positively affect revenue, there is no clear correlation in the data so there is no clear path on how to do so. Second, when it comes to…