The Importance of Benchmarking Your Data

Where to start when trying to “move the needle”

Photo by C Dustin on Unsplash

Whenever I talk to a client about their data one thing that seems prevalent is the idea that their data is this vast expansive space where they could come up with numerous possibilities and conclusions. While that is partly true, one main point I try to drive home is that they have built a product, so they have not…